Ace Parking — keep up with the Jones’

San Diego Business Journal – December 1987

Ace Parking — keep up with the Jones’

It was nearly 40 years ago that Ace Parking first started out, managing just one small lot in downtown San Diego. Company founder Evan Jones, who was previously in real estate management, saw in parking management a source of revenue for property owners.

Since that time, Ace Parking’s operations have grown to 200 facilities in San Diego and Orange Counties. And as Southern California’s skyline continues to expand, parking management is no longer just a source of revenue — it’s become a necessity to urban businesses.

Despite the company’s phenomenal growth, Ace Parking has remained a family affair which the Jones’ take very seriously. Scott Jones, Evan’s son, took over the company as president eight years ago after becoming involved in the parking business out of college. Evan Jones is still active in the company, visiting a number of Ace-operated parking sites each day.

It is this personal commitment and a “hands-on” approach that has made Ace Parking what it is today: one of the largest privately-owned parking companies in the United States with gross annual revenues exceeding $40 million. A leader of growth and parking innovation, there’s little wonder why Ace Parking’s competition has had difficulty in “keeping up with the Jones’.”

Ace Parking’s staff of nearly 1,000 is responsible for parking an average of 80,000 customer cars each day. Some of its San Diego locations include Lindbergh Field, San Diego Stadium, Sports Arena, Sheraton Harbor Island Hotels, La Jolla Marriott Hotel, First Interstate Bank Building and Horton Plaza. Ace recently became the parking operator for the new San Diego Omni Hotel, the Doubletree Hotel, Embassy Suites Hotel and the Meridian condominium complex in downtown San Diego.

In addition to its downtown parking operations, the company also consults or operates parking systems for every complex in La Jolla’s Golden Triangle area as well as major retail and office complexes in downtown La Jolla.

Scott Jones has headed up Ace Parking’s service expansion program during recent years. Through his direction, Ace has brought automation to many of its locations, including Lindbergh Field and Horton Plaza shopping center. The installation of automated equipment at Horton Plaza alone cost $400,000, Jones said; others range upward of $1 million.

Ace Parking has also been involved in numerous nationwide events and start-up design systems. The firm was chosen to be the parking consultant operator for Super Bowl XIX held at Stanford University in January 1985, and will oversee parking operations for Super Bowl XXII at San Diego Stadium in January 1988.

Ace Parking has kept pace with the rapid growth of San Diego, now America’s seventh largest city. The goal of the company is to continue to improve its customer service while incorporating the latest high-tech applications available. “As we continue to grow and expand our operations, we will concentrate on increasing our service — without sacrificing quality’ said Jones.

To give a first-hand perspective of Ace Parking’s management approach in the increasingly competitive parking industry, Scott Jones will be the featured speaker at the Spotlight on “Ace Parking,” Friday, December 11, 1987 at the Westgate Hotel from 12 noon until 1:30 p.m. Call 232-0124 extension 341 for reservations.

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